Brand Identity
Print Design
Copywriting
Creative Direction
Concept
By Yours Truly Studio draws inspiration from the idyllic beauty of Provence, France, a place known for its charm and timeless elegance. This concept reflects the studio's dedication to creating beautiful personalized arrangements and crafting immersive event experiences.
Solution
The logo, designed as a butterfly, symbolizes transformation and delicate beauty. It cleverly integrates the initials "B", "Y", and "T" with a touch of calligraphic flair. This visual identity embodies the studio's commitment to thoughtful design, attention to detail, and timeless elegance. The graceful lines and subtle calligraphy evoke the studio's ability to transform moments into unforgettable experiences, mirroring the butterfly's own journey of metamorphosis.